Bowl season leaves few bowled over

Chris Donaldson, Staff Writer

In today’s college football scene, money is king and the dollars outweigh the interest of the games. This is none more evident than the 36 different corporately sponsored bowl games. These games are sponsored by various companies and feature average and below average teams which waters down the games and the overall mystique of the bowl games.

The 2012 bowl games feature a total of 13 teams at or below a .500 record. These games are also not BCS bowl games. They are the games such as the Little Caesars Bowl and the Belk Bowl. These games may not be important to the average college football fan. No one wants to see a .500 team play other .500 teams. Bowl games are supposed to be reserved for the elite teams in the country that have a great season. These games have become only a money grab for the corporations that sponsor these games like Beef ‘O’ Brady with the Beef ‘O’ Brady Bowl, New Era and their New Era Pinstripe Bowl, and Buffalo Wild Wings and their Buffalo Wild Wings Bowl. Some of the schools in these games include the 6-6 Iowa State Cyclones, 6-6 Rice University, and 6-7 Georgia Tech.

These bowl games and the traditions of the games have been marred by the greed of money. Every bowl game, including the BCS, has a corporate sponsor attached to the game. Since the start of major conference realignment, money has ruled the game and now they control the bowl games. Schools are not exempted for this money grab either. A single bowl game, BCS or non- BCS, can make a school around 1.2 million dollars from a game. The schools are not the only people cashing in big. Last year, the director of the Sugar Bowl made $645,386 to organize one game a year[1]. College football has moved farther away from traditional values of winning and love for the game to love for the money.


[1] http://www.businessinsider.com/bcs-bowl-directors-salaries-2011-1